A simple 4-Step System To Create Sales and Profits Using Subscriber Tagging

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Today I’d like to present a simple 4-step
system:

1. Tag your subscribers.

2. Find out their value

3. Increase the value

4. Expand what works

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Step one:  Tag Your Subscribers
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As you know, I’ve been cranking a lot of traffic
to my sites via the Traffic Dashboard launch and
also the methods in it.

Here is where we stand:

Alexa ranks all the websites that have the Alexa
toolbar installed, which is 13 million at least and
I believe more like 20 or 25 million.

Currently we are 2521 in Australia, 2709 in
New Zealand, 3227 in the U.S., 3233 in Canada,
3856 in the U.K. and 4282 in Singapore.

So my methods work.

Let’s talk about YOU and YOUR traffic.

The first step in creating profits is to tag
all your traffic.

It’s really important to TAG all your traffic.

Here’s what I mean:

When you create your  “opt-in form” so people
can subscribe to your email list, there is
a field called “meta ad tracking.”

This is what it looks like in Aweber:

input type=”hidden” name=”meta_adtracking”

Getresponse and automateyourwebsite.com have
similar tracking fields.

Where it says name=”meta_adtracking” you put
your tracking label in there.

So if the form is to capture subsribers from
your article marketing, you code it this way:

input type=”hidden” name=“article marketing”

Now, you can go more specific than that if you
want to.

You could have article marketing EA for
“ezinearticles.com” and a separate page and
ad tracking for articles base subscribers.

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Step Two: Find Out The Value
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Figure out how much each subscriber from each
source of traffic is worth to you

Now, once your traffic is tagged, you’re able to
pull up reports in your autoresponder.

The idea is that by TAGGING where your subscribers,
you can determine which sources of subscribers make
you more sales.

If you use automateyourwebsite.com or Infusion, the
sales data for each source will be easily available
to you.

Otherwise, you need to take a sample of 30-50
subscriber emails from one source and look up the
email addresses in Paypal or your shopping cart
software to see how many of ‘em bought.

You then take the total dollars generated divided by
the number of email subscribers and you have the
dollars per subscriber.

So you can know how much a subscriber from Youtube videos
is worth vs. one who comes from articles vs. one who
comes from your affiliate program.

Do you know how much a subscriber from articles is
worth to you vs. someone from videos or your
affiliate program?

If you DO, then you can make better decisions about
where to spend your time.

You also have to take into account volume.

Volume x Subscriber Value = Money In The Bank

You could have a very high subscriber value from a
traffic source but be unable to get a  bunch of
people from that source.

Conversely, you could be able to get a whole ton
of subscribers from a source that has a lower per
subscriber value.

But you can get a whole bunch of ‘em.

Such is the case with Traffic Exchanges.like these:
http://www.toptrafficexchanges.com/

You can find a whole bunch of subscribers through
these services but the per subscriber value will be
lower.

I was talking to Marcus Campbell last week.  He’s
selling a big ticket via pay-per-click traffic and
converts very well from it.

So the traffic he’s getting there has a high subscriber
value, assuming he doesn’t get banned by Google, which
is no small trick in and of itself.

The point is, you have to take into account NOT just
subscriber value but also volume.

Then to tweak out our formula a bit add this in:

Volume X Subscriber Value X Evergreen rating

The more likely a method is to continue working in the
future the better.  Because you invest once in the learning
curve and benefit for years to come.

Google Adwords has a low Evergreen rating if you’re in one
of the niches they ban people forever in.

Article marketing has a high evergreen rating. It’s likely
to work for years to come with varying degrees of
effectiveness.

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Step Three:  Increase The Value
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Let’s say that you’re doing a little bit of research and
find that while you only have 50 or 100 subscribers from a
traffic source that your subscriber value is high.

You’d then want to expand that traffic source.  In terms of
dollars made, the figure may not be impressive since you
have a small number of subscribers.

But if the dollars per subscriber are great, expand it.

You may be sitting right now on a profitable traffic system.
You did a little article marketing or a little this or little
that.

You didn’t make big returns so you dropped it or got
sidetracked.

But if you go back and look at your numbers, you may see
that you have a little goldmine on your hands if you crank
up that method.

Maybe you look at the subscribers that come from your posts
on a forum and find out that the subscriber value is high.

You could choose then to post a lot more often and see if
you can get more subscribers.

I’ve got 75 clicks so far from one post I made in the
Warrior Forum to an existing thread.  At .30 each, that’s
$22.50 worth of clicks.

What if I find out that 1/2 those clicks subscribe and the
visitor value is $5.00 or $10.00?

Another thing to look at is how you can get more visitor
value from a low quality traffic source.

You might find that offering a product in the $7 to $17
range goes crazy.

Or maybe the buyers become great affiliates.

The Warrior Forum WSO (Warrior Special Offers) is kinda
famous for things offered that are $27 or less.  Usually
less.

What a lot of people don’t realize, though, is you can get
some very good affiliates there.

That changes the whole picture.

Same thing on Traffic Exchanges.

You probably need to start out selling something for 10
bucks to the subscribers.

But these people love to promote.  They become affiliates.

Fifty tens a day is still 500 bucks any way you slice it.
The money spends just the same as five 100 buck sales.

I’m going to have a webinar shortly for Traffic Dashboard
buyers where Robert Puddy explains how he built his whole
mini-empire using Traffic Exchange Traffic.

I know people who love getting traffic from Stumble Upon.

I”ve heard others say the traffic doesn’t buy.

But what if you offer something for 10 bucks to start with?
The clicks are cheap.  You can get a lot of ‘em easily
enough. So why not?

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Step 4: Expand What Works
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Marketing Wisdom begins with tagging and tracking your
traffic sources.

Without this, you’re just guessing.

Take anything you’re currently doing to get traffic. Tag it.
Track the subscriber value.

Ask yourself how you could increase that value?  For
example, offer a weekly webinar where someone else comes in
and does a little webinar to your list.  And maybe you do
the same to theirs.

Or maybe you go to payspree.com and grab a 100% commission
product and put a banner link to it on your download page.
Or drop it in your email sequence.

How about a freebie membership site where you make a
percentage on offers via the OTO’s.

Robert Puddy cals “login frequency marketing.”  Every-time
people log in to get the new content, you present an offer.

Some people do extremely well with banners they put on
their download pages where they get paid per sign up when
the  people click on the banner and sign up for something.

In summary:

1. Tag your subscribers.

2. Find out their value

3. Increase the value

4. Expand what works

Marlon Sanders

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Marlon Sanders is the author of “The Traffic Dashboard.”
If you want to get more traffic now, go to:
http://www.thetrafficdashboard.com

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D. “Services You Can Use”
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Corey and Winter’s Copy Paste Traffic http://mattchip.wincore.hop.clickbank.net/

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